Special Projects Studio,
driven by data and emotion.

Lee Keshav and his team reimagine digital products for a mobile first world.

What we do

Inspired by the Japanese philosophy of YugenĀ¯ -
The profound awareness of the universe that triggers feelings too deep and mysterious for words.

We design, strategize and create experiences for digital products. With a strong focus on human behavior and analytics, we focus on the smallest details while delivering a cohesive experience for the consumer. Directly having an impact on the retention and revenue of a service.

In only 3-6 months, we completely transform digital apps. Covering design, experience and future roadmap. We also mentor your inhouse team to take over the new product after completion.

The Team

Yugen is the special projects studio of India's renowned Design Director Lee Keshav. With over 10 years of building digital services, Lee has lead Product Design at Hike Messenger, Airtel Wynk, Oyo Rooms, SoftBank India and most recently at Niti Aayog.

Just like the consumers we would build for, we care about the projects we take on and support the full journey of the redesign from development to post release tweaks.

Who we've worked with

Every project brings its own challenges and targets. With experience in multiple industries like content, social media, messaging, fintech and utility. We've covered and influenced over 200 million internet users.

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